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SUPERBRAND POLSKA 2012 Title for ATLAS
The sixth time in a row, ATLAS brand, has been recognised as one of the strongest consumer brands on the market, winning the title Superbrand Polska 2012. We have taken undisputed first place in the category of building articles, finishing and garden ones. In the competition Superbrands award - winning brands are procured in several stages. In this year's edition, in addition to the opinion of Brands Council, composed of independent Polish experts of marketing, advertising and branding, the results of the respondents survey have been also taken into account. Total of assessed brands was 1077 - 120 of them were granted titles Superbrand 2012. The next phase of the project, as in past years , will be the edition of the album, called the bible of branding, in which the distinguished brand will be able to present, inter alia, its history and the way to success. The full list of successful candidates will be announced in June this year on the final solemn final ceremony, during which the occasional statuettes will be handed over. The programme was founded by the world organisation The Superbrands ltd. located in London, acting from 17 years in 80 countries. It is intended to promote and reward strong brands at the various local markets and disseminate the idea of branding.
The group of 21 Latvians- building professionals took part in the workshop organized by ATLAS Group.
During four days (14-17.11.11) stay in Poland (Leszcze loacation in DOLINA NIDY), clients of ATLAS BALTIC - our entity from Riga, underwent the theoretical and practical training. They were acquainted with the information about new ATLAS Group products by Dariusz Stobierski from ATLAS, Marek Tomasik from DOLINA NIDY and Andis Londenbergs from ATLAS BALTIC. The participants in the practical part of training have been taught how to apply correctly the products, i. a. DOLINA NIDY products: Gypsum Plaster Gamma- for manual application and Gypsum Plaster Beta- for mechanical application. Each participant was awarded with a special certificate confirming the acquired knowledge and skills.
NIDA MEDIA

NIDA MEDIA Co. works from June 2006. It distributes and trades electric power, and provides water. In half, it is owned by the ATLAS GROUP, and the second half of it belongs to Lafarge. The owners are also the biggest clients of the company. NIDA MEDIA provides its services to many other firms and individual consumers, too.

ELECTRIC POWER
Two 12.5 km long 15 kV cable lines and modern switching stations for low and medium voltage
Trading of electric power of volume of 29 thousand MWh
Providing energy to recipients connected to NIDA MEDIA power network
Other electric power engineering services

WATER
The own water intake; its resources: 114 cubic metres per hour
A new water purification plant and water supply systems
New sewage networks and a modern sewage-treatment plant
Purification and sale more than 256 thousand cubic meters of water by year
Filtration and disposal of sewage
Disposal of rain water and mine water

IMPORTANT DATES
2003  Forming of Atlas Pomorze Ltd., later known as Atlas Centrum, and based in Łódź
2006  Change of the name for NIDA MEDIA Ltd; Lafarge Gips Polska purchases 50 % of shares
2006  Purchasing of the Network Systems Department of DOLINA NIDY Gypsum Works Co.; licence to trade and distribute electric power; starting of the business

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