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SUPERBRAND POLSKA 2012 Title for ATLAS
The sixth time in a row, ATLAS brand, has been recognised as one of the strongest consumer brands on the market, winning the title Superbrand Polska 2012. We have taken undisputed first place in the category of building articles, finishing and garden ones. In the competition Superbrands award - winning brands are procured in several stages. In this year's edition, in addition to the opinion of Brands Council, composed of independent Polish experts of marketing, advertising and branding, the results of the respondents survey have been also taken into account. Total of assessed brands was 1077 - 120 of them were granted titles Superbrand 2012. The next phase of the project, as in past years , will be the edition of the album, called the bible of branding, in which the distinguished brand will be able to present, inter alia, its history and the way to success. The full list of successful candidates will be announced in June this year on the final solemn final ceremony, during which the occasional statuettes will be handed over. The programme was founded by the world organisation The Superbrands ltd. located in London, acting from 17 years in 80 countries. It is intended to promote and reward strong brands at the various local markets and disseminate the idea of branding.
The group of 21 Latvians- building professionals took part in the workshop organized by ATLAS Group.
During four days (14-17.11.11) stay in Poland (Leszcze loacation in DOLINA NIDY), clients of ATLAS BALTIC - our entity from Riga, underwent the theoretical and practical training. They were acquainted with the information about new ATLAS Group products by Dariusz Stobierski from ATLAS, Marek Tomasik from DOLINA NIDY and Andis Londenbergs from ATLAS BALTIC. The participants in the practical part of training have been taught how to apply correctly the products, i. a. DOLINA NIDY products: Gypsum Plaster Gamma- for manual application and Gypsum Plaster Beta- for mechanical application. Each participant was awarded with a special certificate confirming the acquired knowledge and skills.
GRUDZEŃ LAS

GRUDZEŃ LAS consists of two strip mines of quartz sand and a sand processing plant. At Grudzeń Las, the sand was mined as early as in 30s of the last century to be used by foundries as a raw material. Today, the mines excavate quartz sand and refine it, and an aggregate mill broadens a range of the mines' offer for the purest aggregates and flours of quartz, dolomite and feldspar.

STAGES OF MINING AND REFINING
Shortwall mining of quartz sandstone
Transport of excavated material to crushing plant - by conveyors
Crushing and transport to processing plant
Multistage separation of sand fractions
Dehydration of sand and classification
Transport to shipping boxes

OFFER
Quartz moulding sands
Glass-making sands
Technical sand
Quartz sand for adhesives
Technical and special quartz grits
Quartz flours
Kaolin
Dolomite aggregates and flours

IN SHORT
1974  GRUDZEŃ LAS Quartz Sand mine starts up
1998  ATLAS GROUP buys the mine
2006  The company gets a second strip mine - PIASKOWNICA ZAJĄCZKÓW WSCHÓD Quartz Sandstone Mine with Sand Processing Plant at Syski


GRUDZEŃ LAS Sp. z o.o.
Grudzeń Las 28, Sławno k/Opoczna
www: http://www.grudzenlas.pl

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