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| SUPERBRAND POLSKA 2012 Title for ATLAS | | The sixth time in a row, ATLAS brand, has been recognised as one of the strongest consumer brands on the market, winning the title Superbrand Polska 2012. We have taken undisputed first place in the category of building articles, finishing and garden ones. In the competition Superbrands award - winning brands are procured in several stages. In this year's edition, in addition to the opinion of Brands Council, composed of independent Polish experts of marketing, advertising and branding, the results of the respondents survey have been also taken into account. Total of assessed brands was 1077 - 120 of them were granted titles Superbrand 2012. The next phase of the project, as in past years , will be the edition of the album, called the bible of branding, in which the distinguished brand will be able to present, inter alia, its history and the way to success. The full list of successful candidates will be announced in June this year on the final solemn final ceremony, during which the occasional statuettes will be handed over. The programme was founded by the world organisation The Superbrands ltd. located in London, acting from 17 years in 80 countries. It is intended to promote and reward strong brands at the various local markets and disseminate the idea of branding. |
| The group of 21 Latvians- building professionals took part in the workshop organized by ATLAS Group. | | During four days (14-17.11.11) stay in Poland (Leszcze loacation in DOLINA NIDY), clients of ATLAS BALTIC - our entity from Riga, underwent the theoretical and practical training. They were acquainted with the information about new ATLAS Group products by Dariusz Stobierski from ATLAS, Marek Tomasik from DOLINA NIDY and Andis Londenbergs from ATLAS BALTIC. The participants in the practical part of training have been taught how to apply correctly the products, i. a. DOLINA NIDY products: Gypsum Plaster Gamma- for manual application and Gypsum Plaster Beta- for mechanical application. Each participant was awarded with a special certificate confirming the acquired knowledge and skills. |
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Since its very beginning ATLAS was compassionate and sensitive for everything what was going around it, although at these times nobody yet spoke about - so called today - CSR (Corporation Social Responsibility). It was just obvious that the firm had to be fair, responsible and ruled by high principles. To put this charitable activity into a kind of organisational frames, and to be sure that the aid went where it was really needed, in1996 owners of ATLAS founded Atlas Charity Foundation. Value of aid granted by the foundation to its beneficiaries till the end of 2007 exceeded 36.7 million zlotys.
In 2003 the foundation funded a hospice in Sopot, giving 4 million zlotys. This enterprise was a model example of good co-operation with local administration and town council, which offered for free a parcel of land, and with Caritas of Gdańsk Archdiocese, which fitted the hospice with hospital equipment and undertook itself to run the institution. For the idea of building and financing of the hospice Atlas Charity Foundation has been awarded “the Benefactor of the Year 2003” title by the Chapter of Academy for Development of Philanthropy. Moreover, as criterions applied by the Chapter happened to be a little insufficient, the Chapter decided to additionally award the foundation with Special Prize.
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