|
| SUPERBRAND POLSKA 2012 Title for ATLAS | | The sixth time in a row, ATLAS brand, has been recognised as one of the strongest consumer brands on the market, winning the title Superbrand Polska 2012. We have taken undisputed first place in the category of building articles, finishing and garden ones. In the competition Superbrands award - winning brands are procured in several stages. In this year's edition, in addition to the opinion of Brands Council, composed of independent Polish experts of marketing, advertising and branding, the results of the respondents survey have been also taken into account. Total of assessed brands was 1077 - 120 of them were granted titles Superbrand 2012. The next phase of the project, as in past years , will be the edition of the album, called the bible of branding, in which the distinguished brand will be able to present, inter alia, its history and the way to success. The full list of successful candidates will be announced in June this year on the final solemn final ceremony, during which the occasional statuettes will be handed over. The programme was founded by the world organisation The Superbrands ltd. located in London, acting from 17 years in 80 countries. It is intended to promote and reward strong brands at the various local markets and disseminate the idea of branding. |
| The group of 21 Latvians- building professionals took part in the workshop organized by ATLAS Group. | | During four days (14-17.11.11) stay in Poland (Leszcze loacation in DOLINA NIDY), clients of ATLAS BALTIC - our entity from Riga, underwent the theoretical and practical training. They were acquainted with the information about new ATLAS Group products by Dariusz Stobierski from ATLAS, Marek Tomasik from DOLINA NIDY and Andis Londenbergs from ATLAS BALTIC. The participants in the practical part of training have been taught how to apply correctly the products, i. a. DOLINA NIDY products: Gypsum Plaster Gamma- for manual application and Gypsum Plaster Beta- for mechanical application. Each participant was awarded with a special certificate confirming the acquired knowledge and skills. |
|
|
|
|
|
|
ATLAS is a producer of construction chemicals. The company was founded in 1991 and in just few years achieved a leading position in Polish construction chemistry market. ATLAS is well known and well liked in Poland - 80% of the Polish people recognise the brand. Thanks to ATLAS products, which make building easy and fast, the Poles have come to like modern ready-made mortars. Moreover, ATLAS has created new and powerful brand - one of the most valuable Polish brands - starting from scratch.
ECONOMIC SUBJECTS OF ATLAS
ATLAS sp. z o.o. w Łodzi
Zakład Produkcyjny - Piotrków Trybunalski
Zakład Produkcyjny - Bydgoszcz
Zakład Produkcyjny - Niwnice
Wytwórnia Klejów i Zapraw Budowlanych SA in Zgierz
Wytwórnia Klejów i Zapraw Budowlanych BARBARA SA in Dąbrowa Górnicza
Zakład Produkcyjny WIGRY in Suwałki
Wytwórnia Klejów i Zapraw Budowlanych SUDETY in Osła
MAIN GROUPS OF PRODUCTS
 Materials for fixing ceramic and stone tiles
Priming, washing and protecting materials
Mortar additives
Self-levelling screeds and floors
Ready-to-use mortars
Sealing materials
Renders and thermal insulation systems
Paints
Wallpaper materials
Gypsum products
TIMELINE
| 1991 |
Three civil engineers fund small firm called ATLAS, to produce adhesive mortar for ceramic tiles. The area of its activity is Łódź and neighbourhood of the city |
| 1992 |
Coming of a Gdańsk commando: two experts of trade and marketing; ATLAS became a nationwide firm |
| 1993 |
"Teraz Polska" emblem for ATLAS - turnover rose from 13.8 million zlotys (1993) to 58.6 million (1994); the most rapid increase in history of the firm, so far |
| 1999 |
Opening of the plant in Dąbrowa Górnicza - the first of four super modern plants, located in Special Economic Zones |
| 2003 |
The first ATLAS plant abroad: in Dubna, near Moscow, Russia |
| 2005 |
ATLAS among the most powerful brands in Poland - year after year, three times in a row, it wins "Superbrand Polska" title |
|
|
|
|
|
|
|
