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| SUPERBRAND POLSKA 2012 Title for ATLAS | | The sixth time in a row, ATLAS brand, has been recognised as one of the strongest consumer brands on the market, winning the title Superbrand Polska 2012. We have taken undisputed first place in the category of building articles, finishing and garden ones. In the competition Superbrands award - winning brands are procured in several stages. In this year's edition, in addition to the opinion of Brands Council, composed of independent Polish experts of marketing, advertising and branding, the results of the respondents survey have been also taken into account. Total of assessed brands was 1077 - 120 of them were granted titles Superbrand 2012. The next phase of the project, as in past years , will be the edition of the album, called the bible of branding, in which the distinguished brand will be able to present, inter alia, its history and the way to success. The full list of successful candidates will be announced in June this year on the final solemn final ceremony, during which the occasional statuettes will be handed over. The programme was founded by the world organisation The Superbrands ltd. located in London, acting from 17 years in 80 countries. It is intended to promote and reward strong brands at the various local markets and disseminate the idea of branding. |
| The group of 21 Latvians- building professionals took part in the workshop organized by ATLAS Group. | | During four days (14-17.11.11) stay in Poland (Leszcze loacation in DOLINA NIDY), clients of ATLAS BALTIC - our entity from Riga, underwent the theoretical and practical training. They were acquainted with the information about new ATLAS Group products by Dariusz Stobierski from ATLAS, Marek Tomasik from DOLINA NIDY and Andis Londenbergs from ATLAS BALTIC. The participants in the practical part of training have been taught how to apply correctly the products, i. a. DOLINA NIDY products: Gypsum Plaster Gamma- for manual application and Gypsum Plaster Beta- for mechanical application. Each participant was awarded with a special certificate confirming the acquired knowledge and skills. |
| MUNSTER GREEN HOMES rules in Ireland | | October 17 this year, our largest trading partner in Ireland - Munster Green Homes - was awarded the prestigious Entrepreneur of the Year 2011 Award to the best entrepreneurs of the region Limerick. ATLAS GROUP began working with Munster Green Homes in 2009 and since then has set for insulation systems ATLAS / AVAL in connection with a very favourable Irish government subsidies. Munster Green Homes company has a chance of winning the most prestigious economic award in Ireland - National Enterprise Award 2011 (The Irish Entrepreneur of the Year 2011). The results will be announced on 24 November. |
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| ATLAS purchased the plant in Grodno (Belarus). |
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ATLAS purchased majority stake of private enterprise Tajfun- the major manufacturer at the building sector in Belarus. Thanks to that investment ATLAS has strengthen its position in the Eastern market. ATLAS and Tajfun shall invest ca. 4 million USD for the modernization and manufacture development, within the next two years.
Tajfun Ltd. manufactures above 50 different kinds of building mortars- among others: adhesives, grouts, screeds, insulation systems as well as gypsum products- all under two brands: Lux and Tajfun Master. They are the leading brands in the market. The enterprise from Grodno manufactured 150 000 tons of products over 2008 year. Its revenue for that year was 84 billion BLR (ca. 39 mln USD). The results for the current 2009 year indicate the successive increase of turnover. The enterprise is an owner of sand mine.
- I am convinced that this investment will play strategic role in building ATLAS market position in Central-Eastern Europe – says Henryk Siodmok, the president of ATLAS Group. – Tajfun is a private company, established 11 years ago by two partners. Its history resembles in a way the history of ATLAS. They have also started from scratch and were the pioneers of entrepreneurship in their market. During the mutual contacts, we have joyfully considered the similar company culture. It bodes well for future. For the time being, Tajfun company runs as the well-oiled machine- the production runs for three shifts six days a week.
(2009-10-01)
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